| Google video is now a fast growing repository of | | | | care, how to fit a saddle, or reviews of timesaving |
| video clips of all shapes and sizes, and has opened up | | | | accessories. |
| some new strategies for Ecommerce website owners | | | | - Funny clips |
| to profit from. Here we will explore how you can use | | | | Perhaps you can make (or obtain! ) a funny clip relating |
| this service to generate customers. | | | | to your marketplace. Funny skiing accidents (for ski |
| Google video ( and You Tube ( are the two main | | | | shops), hilarious banger racing clips (for motor part |
| video clip websites. Here, you can search and watch | | | | retailers) or crazy baby antics (for baby wear and |
| video clips on thousands of different subjects from | | | | equipment retailers). The funnier they are, the more |
| trailers, through to tutorials through to peoples plain old | | | | likely they will get passed around the Internet. |
| funny home video clips. | | | | Getting traffic |
| Thats all very well, but how can you, as an online | | | | There are several ways these videos can get you |
| retailer, profit from this? | | | | traffic. First you need to brand your video, by adding |
| - Tutorials and short how to tips | | | | graphics to it. You could be technical and add a graphic |
| You could record short clips (most are under 5 | | | | banner at the bottom quoting a short message and |
| minutes) of tips or tutorials relating to your field. Here | | | | your website address, if you have video editing |
| are several examples. | | | | software. Alternatively, just make the last shots of |
| Golf: Search for golf tips and you will find a plethora of | | | | your video a close up of your web address on a sign |
| choice, from tips on chipping from the rough, playing | | | | or the front of your premises. |
| bunker shots, curing that slice and much more. If you | | | | Users who search and find your videos, will then have |
| are selling anything golf related, make your own video | | | | your website promoted to them. |
| or enlist the aid of your local golf pro. | | | | One extremely powerful benefit is the viral factor the |
| Fly fishing: Here we find tips of fly tying, finding the best | | | | passing round of video clips by email by friends who |
| locations, casting and much more. | | | | have the same interests. This works extremely well if |
| Dog training: this search returns lots of video clips on | | | | you have an original, funny clip you could find your |
| different training techniques, including police dog training. | | | | visits take off if the clip is passed around the Internet. |
| If you are in the sports, recreation or hobby markets, | | | | Additionally, many content based sites are able to |
| there are lots of opportunities for you to upload how | | | | feature video clips from Google, thereby giving you a |
| to type videos. I even came across a lap dancing | | | | free advertisement on their site if they decide to use |
| video, uploaded by a company that sells pole dancing | | | | yours. |
| equipment! | | | | How to record and upload your video |
| - Product comparisons | | | | You can use digital cameras, camcorders or even |
| In marketplaces such as audio visual, there is ample | | | | mobile phones to record the videos, and the quality |
| opportunity to compare different products or product | | | | does not have to be massively high, so long as its |
| types. For instance, what are the benefits and | | | | clear enough to see. |
| advantages of Plasma televisions versus LCD tvs? In | | | | To upload video clips to google, you need to go to and |
| the fitness industry, what are the different training | | | | select the upload link at the top. If you dont already |
| supplements available and what would suit you best? | | | | have an account (for adwords, adsense ,gmail or other |
| For clothing retailers, how about a premiere of this | | | | Google services), you can create one free of charge. |
| seasons latest fashions? | | | | Currently Google accepts AVI, MPEG, Quicktime, Real, |
| - Product user guides | | | | and Windows Media formats. |
| Again this one works well in technical marketplaces | | | | As well as Google, the other main video clip repository |
| such as audio-visual and computers. For instance, How | | | | is .com which accepts formats from most digital |
| to set up your home audio system, what you need to | | | | cameras, camcorders and cellphones using .AVI, .MOV, |
| view High definition TV, how to set up a wireless | | | | and .MPG file formats. |
| home network. | | | | There are massive opportunities right now, for online |
| Or something a bit simpler . . food retailers, how about | | | | retailers to get in early on the video clip boom, and |
| some quick and easy recipes using the ingredients you | | | | promote their products, services and business to a |
| sell? | | | | wide audience. Get videoing! |
| Equestrian retailers .. how about clips on correct saddle | | | | |