| Shahrukh Khan, Aishwariya Rai, Sachin Tendulkar | | | | potentially unacceptable behavior. |
| and...Shah, The | | | | This could be a greatadvantage for hareepa!com as |
| Rickshawvala? Well, if you ask hareepa!com Founder | | | | more and more India-focused social |
| & CEO Satwant S. Sobti,he'll tell you that there | | | | networkingwebsites are mushrooming up every day. |
| was no better person to bring his new website to | | | | However, |
| themainstream Indian youth. hareepa!com'slaunch | | | | Sobti believes that hareepa!com is serving a need in |
| campaign kicked off this week and it features a | | | | India today better thanany of its competitors: making |
| hilarious video viral | | | | new friends. |
| "Gang of Rickshawvalas II" whichshowcases the | | | | According to a hareepa!com-MediaTurf joint survey |
| rickshawvala performing various stunts and dance | | | | conducted thisyear, 85% of users who visit social |
| moves.hareepa!com, an online portal, is a medium for | | | | networking websites do so to make new friends;and |
| Indian users to connect with like-minded peoplethrough | | | | while most of the 85% use Orkut to do this, Sobti is |
| matching up similarities of their profile and interests with | | | | confident thathareepa!com's similarity engine gives |
| otherusers' profiles. The process consistsof users | | | | users more relevant results and a betterway to |
| entering in their information (i.e. hobbies, interests etc) | | | | interact. One such way is its SMS Chat feature which |
| andimmediately being connected to users who have | | | | allows 2 users to |
| entered similar things. Accordingto Sobti, it all takes | | | | SMS one other without giving out their phone number |
| about 1-2 minutes and the results are | | | | to the other. |
| extremelyrelevant; best of all, it's free of cost. | | | | The hareepa!com team operates out of Gurgaonwith |
| One of the biggest challenges of bringing unfamiliar | | | | a team of 10 employees including recent recruit, Avnish |
| people together on anet-based platform is safety. | | | | Saxena who waslured away from competitor |
| However,hareepa!com, which conducts a mobile check | | | | Saxena, who has great experience inthe India's Web |
| of each user, provides a simple andeffective way of | | | | 2.0 space, calls hareepa!com "the one" and believes it |
| ensuring the security of each user. Furthermore, the | | | | canbecome India's biggest social networking site in 2-3 |
| mobile check also creates a credible and | | | | years. |
| authenticonline environment while filtering out any | | | | Time will only tell if hareepa! |