| For countless years, consumers would wander into the | | | | Sci-Fi to selections as specific as British Comedy, |
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| For some, selecting a movie was a process which | | | | Documentaries, Latin Pop, or Belly Dancing Whether a |
| often ended in disappointment. Guided by the words of | | | | viewer simply wants to experiment and expand their |
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| unless the selection was based on movies the viewer | | | | With the vast selection however, comes a tough |
| had already seen at the theaters or on television. | | | | choice for those who don't spend their time staying |
| For others, the local video store seldom offered the | | | | in-the-know about every new movie release. Here is |
| selection that they craved. These viewers knew what | | | | where some of the true advantages to the Netflix |
| they wanted; from indie films or anime to spiritual | | | | online movie rental service come in to play. |
| based offerings or Sci-Fi, but with a total selection of | | | | As customers view movies with Netflix, they provide |
| 10,000 to 15,000 titles the likelihood of finding a movie | | | | ratings/reviews online. Users can add Friends with |
| suited to their tastes each week was remote. | | | | similar tastes as well as refer to critics reviews. With a |
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| favorites. | | | | also guide users by examining their own rental and |
| Then in 1999, Netflix rolled out their online movie rental | | | | review history to predict what other choices will be to |
| subscription service and movie selection has never | | | | their liking. |
| been the same. Without the constraints of walls and | | | | Certainly, the options for movie fans have expanded |
| floor space, an online movie rental service is capable | | | | with the introduction of online movie rental services. |
| of offering any DVD made. For Netflix customers, this | | | | With a vastly expanded selection of films and services |
| translates into over 70,000 titles to choose from | | | | to assist users in discovering movies they never even |
| among hundreds of genres and subcategories of films. | | | | knew they wanted, Netflix has moved consumers on |
| With online movie rental the choices suddenly | | | | to the next level of home entertainment. |
| expanded from basic drama, comedy, action, and | | | | |