Online Movie Rental: Finding the Movies You Never Even Knew You Wanted

For countless years, consumers would wander into theSci-Fi to selections as specific as British Comedy,
local video store in search of movies to take home.Russian Foreign Films, African-American
For some, selecting a movie was a process whichDocumentaries, Latin Pop, or Belly Dancing Whether a
often ended in disappointment. Guided by the words ofviewer simply wants to experiment and expand their
a handful of movie critics or a paragraph written onhorizons or knows exactly what they want, the Netflix
the film covers sitting on display, there was uncertaintylibrary should offer much greater satisfaction.
unless the selection was based on movies the viewerWith the vast selection however, comes a tough
had already seen at the theaters or on television.choice for those who don't spend their time staying
For others, the local video store seldom offered thein-the-know about every new movie release. Here is
selection that they craved. These viewers knew whatwhere some of the true advantages to the Netflix
they wanted; from indie films or anime to spiritualonline movie rental service come in to play.
based offerings or Sci-Fi, but with a total selection ofAs customers view movies with Netflix, they provide
10,000 to 15,000 titles the likelihood of finding a movieratings/reviews online. Users can add Friends with
suited to their tastes each week was remote.similar tastes as well as refer to critics reviews. With a
For movie fans there had to be a better way; a waydatabase that is currently 1.5 billion reviews strong,
to have a broader selection and a method ofthere are good statistics to guide users in making their
discovering movies that had the potential of becomingmovie selections. The Netflix online movie service will
favorites.also guide users by examining their own rental and
Then in 1999, Netflix rolled out their online movie rentalreview history to predict what other choices will be to
subscription service and movie selection has nevertheir liking.
been the same. Without the constraints of walls andCertainly, the options for movie fans have expanded
floor space, an online movie rental service is capablewith the introduction of online movie rental services.
of offering any DVD made. For Netflix customers, thisWith a vastly expanded selection of films and services
translates into over 70,000 titles to choose fromto assist users in discovering movies they never even
among hundreds of genres and subcategories of films.knew they wanted, Netflix has moved consumers on
With online movie rental the choices suddenlyto the next level of home entertainment.
expanded from basic drama, comedy, action, and