| Imagine a world without television. Can you do it? | | | | attention to your web site or brand is to include the site |
| Chances are if you were born in the last 40 years or | | | | name (and URL) within a video as part of the |
| so, you can't. Everywhere we turn we are bombarded | | | | entertainment. The more integrated the inclusion, the |
| with video images, first on television, but now on | | | | less your video is going to look like an advertising ploy. |
| everything from desktop computers to cell phones. In | | | | Of course, you might want to refer to your site or |
| fact, videos are so popular online they sometimes are | | | | brand more than once, but don't go overboard. On the |
| passed around and create a viral marketing effect; | | | | other hand some successful viral campaigns, like |
| that is what makes them interesting to marketers. This | | | | Burger King's "Subservient Chicken" didn't mention a |
| article will share a few ways you can jump on the | | | | web site or brand anywhere; but people knew where |
| band wagon and use these viral video techniques to | | | | the video came from and it attracted massive |
| bring traffic to your site. | | | | attention on the web. |
| A popular way to get into the world of viral video | | | | Another way to make sure your viral video drives |
| marketing is to build a blog and frequently add videos. | | | | traffic to your site is to include a link close to the video |
| Use amusing video clips, interactive Flash games and | | | | on YouTube and Google Video. This will allow viewers |
| moving images since these are most likely to catch | | | | to easily identify the source of the video and find their |
| your visitor's attention and be shared with others. The | | | | way to your site. |
| Dancing Bush 2001 interactive game brought massive | | | | So once you have all this traffic on your site, what are |
| attention to what eventually became the largest | | | | you going to do with them? Well first off, be sure to |
| private entertainment site on the internet. Sunsilk hair | | | | encourage visitors to pass your video to friends. Then |
| products gained attention when a YouTube ( video | | | | if at all possible add some means for the video to be |
| "Bride Has Massive Hair Wig Out" went viral. | | | | emailed or added to a social bookmarking site. If you |
| Companies the likes of Halo, Blair Witch Project, Xbox | | | | have built your site on a blog like WordPress, there are |
| 360, The Ring Movie, Sony, Playstation and FX | | | | plugins to add that functionality to your site for you. |
| Networks have all benefited from viral videos. | | | | So get out there and start spreading a virus, a video |
| On effective way to make sure your video draws | | | | virus that is. |